Research blog: Commercial Conventions



  Welcome to my blog reader! My group and I are advertising a L'Oréal Paris Lipstick. Normally in makeup commercials, companies will take one of two approaches. Some advertise the product itself very dramatically, and some fun and colorful. Most share a common theme of diversity. 
  . They wear elegant clothing, though usually solid colors to showcase the makeup. 
  . Celebrities are often used, like Kate Winslet, Beyoncé, and Gwen Stefani. 
 . There is almost always a voiceover, usually motivational, confident, and feminist. 
  . Music tends to be instrumental, but very dramatic to support the encouraging words in the voiceover. 
  . There is a lot of close ups to the face, women batting their eyelashes, extreme closeups to the lips, and quick camera movements when doing full body shots. 

 
1.) Lighting varies based on desired effect. For example, the L'Oréal commercial with Gwen Stefani shows lots of flashing lights to create a bolder effect. Another one shows red lips in dim lighting in a blurry mirror for an almost dream-like effect. 
2.) Editing works similarly to lighting, L'Oréal takes various approaches based on desired portrayal. All of their commercials, though, share a common purpose of saying their product "boosts confidence" and listing all the reasons why. For example, rejuvenating is their main selling point, then its intense colors, long lasting, and conditioning. 
3.) The commercials are always signed off with, "Because You're Worth It" to show women that they "deserve" to be as confident as this product will make them feel. 

Well this is my cue to leave, till next time reader!


. L'Oréal Paris Lipsticks:








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